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天貓新文創掌上美術館 實現與消費者溝通0距離

來源:未知 責任編輯:摩登中國網 時間:2020-04-14 10:24

​ RUGUOBIJIASUODEDIAOSUHEFANGAODEHUAZUOHUISHUOHUA,NICAITAMENHUISHUOSHENMENI?TAMENKENDINGHUIWEN,“XIAOHUOBANMENZUIJINDOUQUNALILE?ZENMEDOUBULAIKANWOMENLE?”

 近日,天貓新文創攜手九大美術館,首次用直播的方式打造“掌上美術館”概念。將疫情下被按下暫停鍵的線下藝術展作品帶入尋常百姓家,也將這些藝術作品通過新社交媒體的方式融入生活,煥發出持久生命力。

 9大美術館集體上天貓 面對面解開大師作品的秘密

 CICITIANMAOXINWENCHUANG“ZHANGSHANGMEISHUGUAN、YISHUBUDAYANG”HUODONGXIYINLEUCCAYOULUNSIDANGDAIYISHUZHONGXIN、K11YISHUZHONGXIN、YICANGMEISHUGUAN、HAOMEISHUGUAN、XIQIYISHU、SHANGHAIFUXINGYISHUZHONGXIN、CHENGSHEMEISHUGUAN、XIQIYISHU、JIANGNANTONGWUGONGJIJIUDAMEISHUGUANCANYU。HUODONGQIJIAN,TONGGUOZHIBOJIANGEDAMEISHUGUANGUANCHANGHEYISHUJIAMENDESHILIJIESHUO,MIANDUIMIANDAIXIAOFEIZHE“ZHANGSHANG”PINJIANMINGHUA,BINGQIEJIANGGEZHONGFENGGEDEMEISHUGUANHEGEJIAGAOYANZHICHANPINYICIXINGDAIGEIXIAOFEIZHE。

 本次活動的成功合作對于天貓新文創,各大美術館以及廣大的藝術愛好者們來說,都是一次全新的探索和嘗試。無論是從排隊搶票費時費力的去看展,到現在足不出戶逛遍各大美術館,還是從展上茫茫人海中看你來我往,到現在毫不費力“掌上”近距離品鑒大師名作,天貓新文創正逐步實現與消費者的心智聯結與情感共鳴,打破了時間與空間的距離,拉開了全新的文創時代序幕。

 助推文創行業數字化升級 賦能“掌上美術館”概念

 SUIZHUSHIDAIDEGENGDIE,90HOUZHUJIANCHENGWEIXIAOFEIZHULIJUN,HULIANWANGDEJISHIHUDONGJIDUOMEITISHUXINGZHONGSULEWENHUAXIAOFEIDEFANGSHI。YOUJIANYUCI,TIANMAOXINWENCHUANGYUNYONGZHIBOYINGXIAOLINIANYUNIANQINGXIAOFEIZHEJIANLIGOUTONG,TUICHU“ZHANGSHANGMEISHUGUAN”GAINIAN,WEINIANQINGYIDAIXIAOFEIZHEJIESUOLEQUANXINDEXIAOFEITIYAN,FUYULEKANZHANDUOYANGHUADEXINCHANGJING。

 “ZHANGSHANGGUANGZHANDEXINGSHIZAIXIANZAIQUANMINFANGYISHIQIZHENSHITAIFANGBIANLE!YISHUJIAMENDEJINGCAIJIANGJIEPEIHEQUANFANGWEISHIXIANXIAGEZHONGYISHUPINXIJIEDEZHANSHIFANGSHI,BIZAIZHANGUANXIANCHANGKANDEHUANYAOQINGXI,GENGZHONGYAODESHI,WOHUANLEJIEDAOLEZHEXIEYISHUZUOPINBEIHOUDEGUSHI。” YIWEIWANGYOUZAIXIANSHANGZHIBOJIANZHEYANGLIUYAN。

 JUBAODAO,CHULEZHANGSHANGMEISHUGUAN,TIANMAOXINWENCHUANGYIYOU28JIABOWUGUANRUZHU,QIZHONGBAOKUOGUGONG、GUOJIABOWUGUAN、YIHEYUAN、DAYINGBOWUGUANHEHAIWAIDADOUHUIYISHUBOWUGUAN。BOWUGUANJITISHANGTIANMAODEBEIHOU,SHIZHONGGUOXIANSHANGBOWUGUANWENCHUANGSHICHANGMEINIANYICHAOGUO100%DEZENGSUZAIGAOSUZENGCHANG。ZAIZHEZHONGXINSHUZICHUANGYIXINGTAIDEBEIHOU,CHENGZAIZHUQIANGDADEWENHUAJIAZHINEIHAN,GENGSHIWENHUAZIXINDEBIAOXIAN。

 WEILAI,TIANMAOXINWENCHUANGJIANGHUIJIXUTONGGUOSHUZIHUACHUANGXIN,DUI“ZHANGSHANGGAINIAN”JINXINGGENGDUOTANSUO,WEINIANQINGXIAOFEIQUNTIDAILAIGENGDUODENEIRONGHEWENHUATIYAN,TONGSHIFUNENGPINPAIZAIWENCHUANGLINGYUDEBUDUANJINHUAHEFAZHAN,ZHUTUIWENCHUANGIPSHUZIHUADEQUANMIANTISHENG。

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