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千余潮牌在天貓生長 消費者半數以上是90后

來源:未知 責任編輯:摩登中國網 時間:2020-12-19 16:41

12YUE19RI,BEICHENGWEI“DIBIAOZUIQIANGXIEZHAN”DESneaker Con,BUJINLIANXUDIERNIANLUODIZHONGGUO,HUANXUANBURUZHUTIANMAO,KAICHUYAZHOUWEIYIGUANFANGQIJIANDIAN。

CICIXIEZHANYOUSneaker ConHETIANMAOLIANHEFAQI,HENDUONIANQINGRENDAIZHUZIJIXINAIDEQIUXIE,ZAOZAOJIUZAISHANGHAISHIBOGUANMENQIANPAIQICHANGDUI。MEIYOUSHENMENENGGOUZUDANGTAMENDUICHAOLIUDEREAI,LIANGGEMOSHENGRENYINWEIXIHUANTONGYISHUANGXIE,ERHUABUSHUOTUOXIALAIRANGDUIFANGSHISHIJIAOGAN,HUANYOUXIAOPENGYOULAZHUBUDONGCHAOXIEDEBAMALAIGUANGZHAN。

火熱淘鞋之余,潮服、潮電、潮妝、潮食、潮寵等也成為今年展會的一大亮點。打開手機淘寶搜索“天貓潮品”,潮流愛好者們還能在線抽簽買到限量版球鞋,把潮流生活一網打盡。不市售的定制款、明星簽名款等全球稀缺尖貨,都能在這里找到,未來,Sneaker Con天貓旗艦店還將發售國內外設計師款、品牌聯名款等獨家好貨。

Sneaker ConLIANHECHUANGSHIRENAlanDUIJIZHEBIAOSHI,XIWANGTONGGUOHETIANMAOHEZUOTUIDONGQIUXIEWENHUAZAIZHONGGUOFAZHAN,TAZAIZHELIKANDAOLEFEICHANGDUODONGXINGDEAIHAOZHE、ZHUANYEDESHOUJIZHEHEMEIJIANGUODEHAOXIE,ZUILINGTAJINGYADESHI,ZHONGGUOYOUHENDUONVXINGAIHAOZHE,BITAZAIMEIGUOHEOUZHOUHUODONGZHONGJIANDAODEDOUYAODUO。

“XIHUANSHANGTIANMAOSHIYINWEIPINPAIGUANFANGFASHOU,GENGGUIFAN”,QIUXIEWANJIAJerryTANYANZUIDANXINDEHUANSHIMAIDAOJIAMAODE,TABIAOSHIZIJIMAIGUOLIANMINGKUANQIUXIE,HUANYOUCHAOPAIBAOBAO、YIFU,“YIGEXIHUANCHAOLIUDENIANQINGREN,JIHUKEYIZAITIANMAOSHANGMAIDAOXIAIDESUOYOUSHANGPIN。”

ZAIFUSHICHAOPAISENCE LACHUANGSHIRENJIANGLIYANZHONG,TIANMAOHUIJULEHENDUOYOUXIUCHAOLIUPINPAI,BINGWEIZHEXIEPINPAIQUFASHENG,RANGYUELAIYUEDUONIANQINGRENLEJIEZHONGGUOBENTUDECHAOLIUWENHUA。ZHEGE95HOUNIANQINGREN,20SUIDIYICICHUANGYE,JIUKAICHUANGLEZIJIDEPINPAI,GANSHANGLECHAOLIUWENHUAHECHAOPAIZAIZHONGGUOXINGQI。

DUONIANQIAN,GUOWAIJIETOUWENHUAGANGGANGZAIGUONEIMENGYASHI,TIANMAOJIUXUNSUXIYINLEDANGSHIPOJUYINGXIANGLIDEYIPICHAOPAI,XIANGEVISU、IT、AapeDENG“CHAOYIDAI”CONG2011NIANQIJIULUXUDENGLUTIANMAO。2016NIAN,CHENGUANXI、PANWEIBO、LICHEN、AXINDENGFENFENDAIZHUZIJIDECHAOPAIZOUJINTIANMAO,YEBAXIANXIADEFENSIMENDAIDAOLEXIANSHANG,ZAITIANMAOSHANGJINYIBUYUNYUQICHAOLIUDETURANGHEYANGFEN,ZHEYETUIDONGLE“CHAOERDAI”ZAIZHELISHENGGENFAYA。

如果說“潮一代”吸收的更多是國外的潮流文化元素,入駐天貓時已經比較成熟,“潮二代”則是土生土長的互聯網原創新品牌,他們在淘寶天貓上和2億年輕消費者相遇,彼此強烈的個性表達和自我意識,碰撞出激烈的火花。

SHUZIXIANSHI,DANGQIANTIANMAOSHANGDECHAOLIUPINPAIYIJINGCHAOGUOQIANJIA,BANSHUYISHANGDEXIAOFEIZHESHI90HOU。JINNIANTIANMAOSHUANG11,Bosie AgenderDENGDUOGECHAOPAIDENGDINGXIFENLEIMUDIYI,BeasterGENGSHICHENGJIAOEPOYI,HEWANMEIRIJI、HUAXIZIDENGYIQICHENGWEI16GECHENGJIAOEPOYIDEXINPINPAIZHIYI。

天貓不僅成為了潮牌潮人的“街區”,還為品牌和人做“聯姻”,讓優秀的設計師、潮流IP跨界產生“化學反應”。此次Sneaker Con展上,哈士奇、樸物大美、Smeal、Pidan等一眾新品牌在天貓牽線下,聯手國際藝術家首發新品,涂鴉的寵物貓包、化妝冰箱、兒童衛衣等,盡顯時尚。

“WANWUJIEKECHAO”SHIDAIYILAI,CHAOXIE、CHAOZHUANG、CHAOWAN、CHAOCHONGDOUSHINIANQINGRENGOUWUCHELIDEXINTOUHAO。LIANMEIDE、HUALING、SKGDENGCHUANTONGJIADIANPINPAI,DOULIANSHOUTIANMAOSHANGXIANLECHAODIANXILIE,RANGZAOJU、YANJI、KONGDIAODOU“CHAOQILAI”。


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